Alongside darts, pool tables have always been a very popular attraction in pubs, and they can be a great way to bring in customers and keep them for longer. Here are some tips on how pubs can use their pool tables to their advantage and make more sales:
Make the pool table easily accessible
Place the pool table in a central location in your pub where it is easy for customers to see and access. This will make it more likely that they will be tempted to play a game. Also, make sure that the table has sufficient space around it so that games can be played.
Keep the pool table clean and well-maintained
A dirty or damaged pool table will be off-putting to customers. There’s nothing worse than playing a game of pool on a wobbly table, or the cue ball getting stuck on folded felt. Make sure to clean the table regularly and refelt the table as and when damage occurs.
Create pool tournaments and leagues
People love competition, so tournaments can be a great way to get people interested in playing pool at your pub. You can offer prizes for the winners, or simply keep track of the standings and award a trophy at the end of the year. It also means that customers are likely to return to the pub regularly, to make their way up the leaderboards or play the next game in the tournament.
This is a great way to get people interested in playing pool who have never played before. Young people are less likely to have played any pool before, so inviting them to taster sessions, or have a pro come down and demonstrate their skills is a great way to get the next generation playing pool, and also entire others into trying it for the first time!
Promote your table
Let people know that you have a pool table by including them in both your online and offline marketing materials and signage. You can also offer discounts or promotions for people over social media who come and play pool at your pub. After all, who doesn’t love a free drink!
Install contactless payment
The demand for contactless payment is ever-growing, so enabling this on your pool table not only attracts more customers, it makes them much more likely to play multiple games, and stay in your pub for longer. Here at SX Leisure, we offer contactless options on all of our pool tables, and can even retrofit to older products. Get in touch to find out more!
By following these tips, you can use your pool tables to bring in more customers, keep them in your venue and increase sales for your pub.