ABOUT
SX LEISURE

ABOUT US

SX Leisure are one of the UK’s leading providers of entertainment, gaming, and barware solutions to the hospitality sector, including pubs, clubs, and many other leisure & entertainment spaces. Pool tables, fruit machines and juke boxes are just some of the products available in our extensive range, as well as essential barware facilities which make your establishment run like clockwork.

Previously called Essex Leisure, we are a family business based in Essex which has been trading in the South Eastern region and beyond for over 40 years. Our growth as a business has seen our market leading operation reaching the entire south of the UK. This unparalleled coverage is the result of our experienced team building strong relationships with many prominent pub groups and independent establishments.

VIEW OUR ENTERTAINMENT RANGE

“Exceptional quality at affordable prices”

With over 90 employees in our growing team, we understand the importance of building our knowledge of both the products we supply, and the industry we work in. We know that different establishments need different entertainment solutions, and we do this by analysing customer behaviours when they frequent our client’s premises.

PROUD MEMBERS

We are proud members of the largest trade association for the industry – the British Amusement Catering Trade Association (BACTA) – of which our Managing Director Greg Wood is currently President and our Chairman Steve Hawkins is a past-President.

Our clients

PROUD TO WORK WITH

OUR CUSTOMER CHARTER

WE BELIEVE THAT OUR SIX CORE VALUES DRIVE OUR ABILITY TO KEEP OUR CLIENTS AND THEIR CUSTOMERS AT THE VERY HEART OF OUR CLIENT PROMISE.

Our reputation as a good company to work with, and to work for, is everything. Our growth over the years has never been taken for granted, and we believe that our success is down to our exceptional customer service focus. Such is our desire to build our business in the right way, we have created a ‘Customer Charter’ that is directly related to our company values.

OUR PHILOSOPHY

“THRIVE TO BE
‘THAT PLACE’
IN TOWN”

Our ultimate goal is to build additional revenue streams for our valued clients, and we do this by keeping customers fully entertained whilst enjoying the atmosphere of our client’s establishment. Our objective is to extend the amount of time customers spend in their premises by providing a number of entertainment solutions to keep them gainfully engaged.


Our many years of experience has taught us that the best way to keep customers engaged, is to ensure the products we supply are the very best they can be. Products supplied by SX Leisure are premium quality and always represent the most advanced technologies available in our market.


We recognise the value of keeping customers within your premises. Our barware and entertainment solutions are there to build a sense of community, and it’s these communities that drive the opportunity for punters to spend more money. Our mantra is simple; we don’t want customers moving on to a different establishment – “if we give them the right environment, they will feel happy – if they feel happy, they’ll stay longer.”

OUR ENVIRONMENTAL POLICY

We also take our ethical, environmental, and social responsibility very seriously. Our employees are trained to a high standard and competently follow procedures to deliver nothing less than excellent levels of service. We are striving to become a more sustainable business by introducing better energy sources, developing paperless systems, and increasing our recycling capabilities. Some of our fleet are also now electric as we focus on improving our carbon footprint.


We aim to be an environmentally friendly and sustainable Company and it is our intention to promote a policy that is focused on being aware of how we can implement movement towards dramatically reducing our carbon footprint. A culture will be fostered within the company that ensures all employees understand they can make a significant contribution to the Company being an environmentally friendly and green aware company.

THE COMPANY’S POLICY IS TO COMPLY OR EXCEED THE REQUIREMENTS OF ENVIRONMENTAL LEGISLATION AND REGULATION. OUR ULTIMATE GOAL IS TO BE BECOME A NEW ZERO CARBON EMITTING COMPANY.

To review our Environmental Policy in full, please download below.

SOCIAL RESPONSIBILITY (SR) AND COMPLIANCE

OUR COMPANY IS DULY LICENCED BY THE GAMBLING COMMISSION TO OPERATE GAMING MACHINES AND COMPLETES ALL NECESSARY REGULATORY REPORTS IN GOOD TIME.

 

Social Responsibility is a key area for the Gambling Commission and something that really requires a considerable amount of work in our sector within the gaming market. 

Our Managing Director Greg Wood sits on BACTA’s SR committee and this is one of the key areas that we are focusing on so we can deliver more SR measures into the market.

This will play a key part in getting any uplift in the stake or prize at the next review. One of the big advantages of App payment solutions is the ability to implement SR measures with less staff intervention.

We hope to work closely with all our customers so that we can move forward with stakes and prizes at the next review, although it will always be the accountability of the person or entity that is providing the machines to the player, that is responsible for ensuring that such measures are implemented.

There are several technological solutions that are becoming available on machines. Cameras are being fitted to verify the age of the player, as well as alarm systems so that venue staff are notified when a machine is being played so eligibility of the players can be checked.

With the GPT App age verification is built in, so you are not able to play a CAT C machine with the cashless wallet without having been through an age verification process. From our perspective, this is the best solution currently available, with limited work required by venue staff. Whilst the introduction of the GTP App has meant that all App users are vetted prior to use, this does mean that players can still use cash to play machines, so it isn’t the complete solution.